The Money Master HQ Newsletter

Understand money at work and at home in 5 minutes a week. No finance degree needed.

Built for business owners, managers and professionals, and anyone who wants to feel confident with money: one money idea, one AI update, one book and one quote, in plain English, each with what to do next. Confirm your email and get the free CFO AI Prompt Pack.

From the desk of Shihan Sheriff, FCMA, CGMA, CPA (Australia), MBA (General), MBA (Data Science & AI), UAECA, CAAB, CAIS. Founder and CEO, Money Master HQ. VP of Finance at Nomod. CFO at Esanjo Ventures. Four-time Amazon bestseller. 20+ years in finance.

Join free: one email a week. Enter your first name and email address (phone is optional). We will send you one confirmation email. Your subscription only starts after you click the confirmation link. Unsubscribe any time with one click.

Sound familiar?

• You run a business or a team, but you are not a finance person and nobody explains the numbers in plain English.
• You want to feel more in control of your own money, but finance advice sounds like another language.
• Your accountant, banker or investor uses a finance term and you nod along instead of asking what it means.
• AI tools change every week and you cannot tell which updates matter to your business.
• You want to read more about money and business, but you are not sure which books are worth the time.

What you get, and what it costs

• Every week: The Money Master HQ Newsletter. One email in five parts: book of the week, term of the week, a personal update from Shihan, the AI update of the week and a quote to think on.
• When you confirm: the free CFO AI Prompt Pack. A PDF with seven full finance prompts: 13-week cash flow, budget vs actual variances, pricing and margin, investment decisions, board and investor updates, cost leaks and unit economics.
• What it costs and how to leave: nothing. It is free, one email a week, and every email has a one-click unsubscribe link.
• What it is not: a broadcast email, not one-to-one advice on your own accounts. If you are a qualified accountant looking for technical updates, it is not written for you.

Questions, answered

What is the Money Master HQ Newsletter?

The Money Master HQ Newsletter is a free weekly email for business owners, entrepreneurs, non-finance managers and anyone who wants to feel confident with money, at work and at home. Each issue has a book of the week, a finance term explained in plain English with why it matters, a personal update from Shihan, the AI update of the week with what to do about it, and a quote with how it applies to you. It is written by Shihan Sheriff, FCMA, CGMA, CPA (Australia), MBA (General), MBA (Data Science & AI), UAECA, CAAB, CAIS, founder of Money Master HQ.

Who writes the newsletter?

Shihan Sheriff, FCMA, CGMA, CPA (Australia), MBA (General), MBA (Data Science & AI), UAECA, CAAB, CAIS. He is the founder and CEO of Money Master HQ, VP of Finance at Nomod (a Y Combinator-backed fintech), CFO at Esanjo Ventures, and a four-time Amazon bestselling and international award-winning author, based in Dubai.

What does it cost, and how often will you email me?

It is free. You get one issue a week. When you sign up you also get one confirmation email, and when you confirm you get one welcome email with your CFO AI Prompt Pack download link.

Do I need a finance background?

No. It is written for people who make money decisions without being accountants. Every finance term comes with a plain-English definition and a note on why it matters, and every AI update comes with what to do with it.

How does signing up work, and when do I get the Prompt Pack?

Enter your first name and email address. Your phone number is optional. We send one confirmation email, and your subscription only starts after you click the confirmation link inside it. Once you confirm, you can download the free CFO AI Prompt Pack: seven full prompts that make AI work like a finance team.

How do I unsubscribe?

Every issue includes a one-click unsubscribe link. Click it and you are removed from the sending list straight away. You can also email info@moneymasterhq.com for help.